Minor Setback, Major Comeback: The Inspiring Story Behind Timber Cannabis Co.’s Crush OG Charity Strain
The Setback: A Personal Battle Becomes a Collective Mission
In April 2022, our Digital Marketing Manager, Chivonne Rush, was diagnosed with breast cancer, which marked the beginning of an intense and aggressive treatment journey. As the head of marketing for both Timber Cannabis Co. and High Minded, Chivonne knew she would need to inform her team about the difficult road ahead. True to the supportive culture we foster here, her team’s immediate response was to promise her all the free bud she needed to help manage the challenging symptoms of her treatment. Cannabis, after all, had long been a personal ally for Chivonne, helping her find relief during her most difficult moments.
But it wasn’t just the free cannabis that fueled her strength. It was her son’s immediate response to the news, a phrase that became her mantra throughout the battle: “Minor setback. Major comeback.” It’s a phrase they’ve leaned on in their family for years, often used in the context of sports injuries when her son played football. Now, it was being repurposed for the fight of her life, and it became a beacon of resilience for Chivonne.
The Emotional Journey of Facing Cancer
Cancer is not just a physical battle—it’s an emotional and psychological one as well. For Chivonne, the diagnosis was a jarring reality check, forcing her to recalibrate her daily life and her work responsibilities. She knew stepping back from her full-time role at Timber and High Minded was inevitable, but what stood out was her determination not to let cancer define her or the company’s mission. “I knew that I wouldn’t be able to work as much,” she recalls, “but I could still help others.”
It was this realization that led to the birth of Crush OG, a strain that would come to embody her journey and our commitment to making a difference.
The Birth of Crush OG: A Symbol of Strength and Giving Back
The creation of Crush OG was more than just a business initiative—it was a deeply personal project for Chivonne and the Timber family. Named in her honor, Crush OG represents her journey to crush cancer, a testament to both her strength and the unwavering support of those around her.
But Crush OG also had a greater mission: to help others. From its inception, proceeds from Crush OG sales have been donated to Angels of Hope, a local volunteer-run organization that provides financial and emotional support to families impacted by cancer. “I love the relationship we’ve built with Angels of Hope,” Chivonne says. “They help support whole families, not just the person battling cancer. It’s the kind of holistic support that makes a real difference.”
Crush OG isn’t just a product—it’s a purpose-driven initiative. It brings together cannabis lovers and compassionate souls alike, allowing them to support a cause that is deeply rooted in our local community. The proceeds from this strain are more than just a donation; they’re a lifeline for families in need.
The Strain: A Unique Blend with a Purpose
The original Crush OG was based on the Zookies strain, a personal favorite of Chivonne’s for dealing with the nausea, fatigue, and other debilitating symptoms caused by chemotherapy. Zookies is known for its balanced effects, offering both mental clarity and physical relaxation—an ideal choice for anyone needing relief without feeling overwhelmed.
As Chivonne’s energy and health have slowly returned, so has the evolution of Crush OG. This year’s version is still Zookies at its core, but with a more laid-back and mellow vibe, reflecting the progress Chivonne has made in her recovery. “Crush OG helps me slow down and really appreciate the little things,” she says. “The major comeback is only good if I can slow down every once in a while.” The strain’s versatility and smooth effects make it the perfect companion for anyone needing to unwind and regain focus, whether recovering from illness or simply navigating daily stress.
Celebrating a Milestone: Two Years Cancer-Free
Fast forward to today, and we are overjoyed to report that Chivonne is cancer-free. This past August, she celebrated two years since her last treatment. Her comeback is not just a personal victory, but a reflection of the community and team that rallied around her, providing both emotional and professional support during one of the hardest times of her life.
The Giveback: A Culture of Charitable Impact
The story of Crush OG doesn’t end with Chivonne’s recovery. If anything, it’s just the beginning. Building on the success of Crush OG, Timber Cannabis Co.’s sister company, High Minded, has helped expand our charitable impact by releasing a new specialty strain each quarter since late 2022. These strains have not only contributed to causes like cancer support but have also benefited veterans, the LGBTQIA+ community, and families affected by blood cancer. In 2025, we’re excited to expand this initiative even further, with plans to release six specialty strains throughout the year, each aimed at helping different underserved communities.
The creation of these strains is part of our broader “culture of good,” a philosophy we weave into every aspect of our business. It’s about giving back to the community that supports us and using cannabis as a force for positive change.
Crush OG: The Strain’s Profile
If you’re curious about what makes Crush OG so special beyond its charitable roots, it’s all in the experience. Crush OG is an indica-forward hybrid that’s mellow yet deeply satisfying. It’s the perfect balance of anti-inflammatory properties and stress relief, making it ideal for anyone looking to unwind without feeling overly sedated.
The high is grounded, offering a deep sense of relaxation while still allowing for creativity and focus. You won’t feel wired, but you won’t be couch-locked either. The strain’s unique profile is a harmonious blend of sweet, laid-back flavors with subtle notes of pepper, chocolate, and a hint of diesel. This combination creates a smooth, balanced high that’s perfect for both medicinal and recreational use.
How and Where to Purchase Crush OG
We are thrilled to announce that Crush OG will be available starting in October at all Timber Cannabis Co. locations. The full product line includes flower, live resin vapes, pink lemonade gummies, and concentrates, so no matter how you prefer to enjoy your cannabis, we’ve got you covered.
If you’re eager to support this cause and experience the unique benefits of Crush OG, visit our location page to find the nearest dispensary offering this exclusive strain. Every purchase contributes to a greater cause, making your high feel even better.
